Brand Idea
INNOVATIVE REGIMEN

A specialized curated skincare brand that helps you understand the rigorous importance of the Korean skin care routine. Our priority is to create inclusive products for our clients’ skin needs.


Description
Is a Korean-American skincare company inspired by its traditional roots of the 10-step Korean skin care regimen. It seeks to attract the younger generation to not only utilize but fully understand the importance of the Korean skincare routine.


Mission
To develop a perfect fitting regimen guide for everyone with our innovative formulated skincare.


Vision
We believe in thoughtful skincare for everyone. It’s not about following all 10-steps everyday but grasping the purpose of each step.


Target Audience
THE SELF LOVER

The Self Lover is persistently focused on developing their daily skincare routine. With all the long days of work to lazy days at home, at the end of the day, they make sure to apply the 10-step routine.


SKIN FINATIC

YOUNG ADULTS


Values
INCLUSIVITY 
Focusing and thinking of others needs to better their lifestyle through our everyday skin care.


FRESH 
Open-minded in our clients needs and willing to formulate innovative and developed regimens.


REFINED 
100% curated towards our clients with clear intentions on bettering others’ skins.



Personality

THE ASPIRER

The aspirer is always hungry to accomplish anything related to selfcare. They gravitate towards making their lifestyle stronger by caring for themselves.


Voice
THOUGHTFUL
Caring and considerate of others.

COMPOSED
Calm and collected.
Always willing to hear the opinions of others.

ACCEPTING
Welcome and trusting of others. Recognizes one’s opinions as valid.


Ideation




Logo
Our logo and wordmark are used in all our products and marketing materials. The logo and wordmark should exist as shown and not altered in any way except color depending on various backgrounds. Both the logo and wordmark can be used as a standalone icon.

FULL LOGO

 

LOGO

 

WORDMARK